Blog Post

Why make Commercial Movies Only When most of Them Fail?

A Blog Post

Almost 95% Indian films are decadent, completely detached from reality, and meant to titillate the senses and stir our emotions rather than appeal to our intelligence and values. It is painful to watch them for two or three hours at a stretch and the characters which are created to represent specific stereotypes. You cannot miss the undertones of racism, regionalism, double meanings, ideological bias and gender discrimination in their themes, dialogues and story lines.

Some do argue, and justifiably so, that Indian films are made with commercial interest because the film producers, distributors and theater owners need to recover their investments. Besides most film goers who take the pain to go to theaters to watch movies are such that they have neither time nor money to enjoy films purely for their artistic values. They need relaxation and an escape, and the commercial films provide them with that. Therefore, no one should entertain the illusion of transforming society or people’s personal tastes through movie making.

It is true that film making is a commercial effort and the livelihood of many people depend upon it. A senior actor recently commented that Indian film making has become a money-making effort. However, this argument does not make sense, when you consider that almost 90% of the commercial movies that are made in India do not make any profit. Out of the thousands of movies made in different languages, only a few become box-office hits. The rest retired from theatres within a few days and sold to television channels for a loss.

Therefore, it makes no sense why people keep making hundreds of films with trite themes and profit motive when their fate is almost predictable. Rationally speaking, going by the success rate, commercial films have almost the same chance of succeeding as art films or films which are made with good story lines and artistic values. Hence, it is a mystery that most film makers fall into the same trap and keep making low quality commercial movies.

The industry would be better off if instead of focusing upon formula films, they focus upon making quality movies with limited budget and good story lines, keeping the educated middle-class audience in mind. Good movies can be made with limited budget as in the west with local actors since there is no dearth of acting talent in the country.

The success and failure ratio may be the same, but there will be the satisfaction that a good film has been made and artistic values have not been compromised. Besides, it may gradually bring a positive change in the perception and preferences of the audience and pave way for better films and a better future for the industry.